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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Over 10 weekly sessions, you'll learn what works in 2024—from website conversion copy to email messages—plus plenty of inspiration from bestselling authors along the way. We're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Analytics Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

    Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

  • Driving Results Through Email: Maximize Deliverability and Engagement

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

  • SEO in the AI Era: Content Discovery and Google's SGE

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

  • The SEO Content Strategy

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

  • Unlock the Power of First-Party Data With the CDP Approach

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

  • How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

  • Five Social Media KPIs to Watch Closely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.

  • Competition, Keywords, and Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    To rank on search engine results pages, you have to play by their rules! Uncover the specific actions you must take for your content to compete. Get insights into domain authority, keywords, SEO copywriting, and more—plus the essential human elements that engage visitors and boost your rankings.

  • How the Martech Landscape Has Transformed Since 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

  • Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

  • A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Email is ever-changing, but it is also here to stay as a marketer's top tool. Join us at our Email Marketing Friday Forum where three industry experts will share their deep knowledge and tactical tips to make your email marketing more effective. Sponsored by Validity.

  • AI, Ethics, and the Law: How to Stay Aboveboard

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

  • The Data-Driven CMO: From Brand Builder to Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

  • How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.