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  • How Much Time Do People Spend on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform.

  • The Share of Smartphone Visits to Websites in Seven Major Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.

  • Three Ways UGC Influences Sales: The Case of Real-Customer Photos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales.

  • Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.

  • 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.

  • Which Brands and Social Networks Do Teens Think Are Cool?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.

  • No Size Too Small: ABM for SMBs

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.

  • Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers.

  • How to Write Compelling Email Content Customers Want to Read [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.

  • Which Digital Marketing Channels Are Small Businesses Investing In?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.

  • Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies that want to localize marketing for the US.

  • Personalize Your Shoppers' Retail Experiences [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line.

  • The Most Popular B2B Data Providers With Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.

  • Five Effective Neuromarketing Principles That Boost Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.

  • How to Multitask Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker.

  • Why Consumers Complain About Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.

  • #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!

  • Five Steps to Successful Audience Targeting in Online Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.

  • The Ins and Outs of Awesome Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.

  • How Much Time Do US Adults Spend on Mobile Each Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.