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  • How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.

  • Back-to-School 2019 Spend Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according to recent research from the National Retail Federation (NRF).

  • Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.

  • When Is the Right Time for Mobile Marketing Messages?

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.

  • What Every Marketer Needs to Know About Email Deliverability

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The emails you spend so much time strategizing, crafting, and scheduling aren't worth much if they don't actually reach your target audience. Email deliverability is essential, yet many marketers don't pay much attention to it. Here's why you should remedy that.

  • The Ultimate SEO Checklist [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic.

  • Seven Ways B2Bs Can Use Social Media to Boost Conversion Rates and Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.

  • Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.

  • Global Ad Spend Trends: Forecasts by Medium and Country

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details.

  • Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

  • Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.

  • Employee Advocacy Statistics for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming.

  • Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?

  • Consumer Feelings: The Next Frontier in Market Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.

  • How Consumers Feel About Brands' Use of AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll.

  • It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns.

  • Mat Sweezey's List of 103 Marketing Thought Leaders, by Category [Opinion]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines.

  • Email Opens by Time of Day

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus.

  • Social Media Visibility Has a Price: 7 Things You Must Do

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.

  • Branding and Design Are Inseparable: The Why, The How, and Two Examples

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples.