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  • What Goes Up in a Down Economy? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.

  • 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.

  • Using Customer Insights to Elevate Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Wouldn't you love to have a better customer (and competitor) insights strategy that you could turn into creative, targeted, and effective campaigns? With the right research and processes, you can. Sponsored by Melissa Direct.

  • The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).

  • Let's Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Continuously flooding prospects with generic content or calls no longer works. Buyers are fatigued by all the marketing noise, and so they tune out. They crave hyper-personalization that offers relevance, trust, and engagement. Here's what you need to know.

  • Email Marketing and Artificial Intelligence: What's Coming and What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    AI shows great promise, and marketers are still learning how to use it effectively and integrate it with, or use it to complement, the processes they're already using. One thing is clear, though: Email is an area where AI can offer significant advantages.

  • Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them?

  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.

  • How to Craft a Concise B2B Sales Pitch in Limited Time

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps.

  • Email Optimization and ROI: How to Get the Most From Every Email You Send

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Sure, a few emails that don't perform optimally may not kill your marketing. But if there's a major snag—or an opportunity to drive more conversions—that you're not aware of, it can cost you big. Here are simple tips to optimize every email and maximize ROI.

  • Trust and Privacy: Reaching Today's Connected Customers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.

  • How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.

  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can significantly improve your social media campaign results. Here are five such social media tools.

  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • How the Most Successful Marketers Spend Less Time on Marketing, and Why You Should, Too

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    If you're not already automating one or more of your daily marketing tasks and processes, you're missing out on a huge opportunity. Chances are, at least some of your competitors are a step ahead. Here's how you, too, can start making your marketing life easier.

  • Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.

  • Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.

  • Three Problems Still Plaguing Online Shopping, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.

  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.