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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.

  • Author to Author: Ann Handley Talks to Geraldine DeRuiter

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your written word has the power to connect, inspire, and transform—and it's especially profitable in marketing! Join Ann Handley's fireside chat with author Geraldine DeRuiter to explore the joys and challenges of writing, the importance of storytelling, and how to build meaningful connections with readers.

  • Brands & Politics: Do People Want Brands to Weigh In More?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

  • The Influencer Content Tactics Americans Dislike Most [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.

  • Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

  • The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.

  • What Is Ghostwriting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

  • How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

  • Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.

  • Do Recent College Grads Need Workplace Etiquette Training?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

  • Why a Purpose-Driven Marketing Strategy Matters in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

  • How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.

  • Are Marketers Worried About Being Replaced by AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

  • How to Maximize Engagement on TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the key factors that influence content discovery and amplification on TikTok.

  • 45 Tips to Master the Executive Sale [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."

  • Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.