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Six Tips for Getting Started With B2B Social Media Advertising [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
The Top Challenges Marketers Face in Executing Data-Driven Strategies

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.
Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.
Four Ways to Ensure Your Virtual Events Are Media-Friendly

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.
NEW B2B Email Tactics That Will Dramatically Improve Performance NOW

Webinar

CONTENT TYPE: Webinar | TOPIC: Email Marketing

What email marketing tactics should you be using right now to improve open and response rates? Small changes (to words, timing, and more) can dramatically improve your performance—and so can knowing how to avoid common pitfalls and roadblocks. Sponsored by Litmus.
The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.
Bridge the Hybrid Workplace Gap With the Right Collaboration Tools

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.
What People Use Their Smartphones for While at Work

Chart

CONTENT TYPE: Chart | TOPIC: Communications

People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
Four Techniques for 'Story-Splitting' Your Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.
Transforming Customer Data Into Insights: The Marketer's Guide to CDPs

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.
What B2B Marketers Need to Know About Core Web Vitals

Article

CONTENT TYPE: Article | TOPIC: Websites

For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.
Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.
How Marketers Are Approaching Email Dark Mode [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.
The New Business Climate for Marketing Agencies in 2021

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.
Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.
Three Things CXOs Must Know to Stay Relevant

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.
Three Marketing Metrics to Stop Tracking—And What to Measure Instead

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.
Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.
Do Marketers Consider Accessibility When Crafting Email Campaigns?

Chart

CONTENT TYPE: Chart | TOPIC: Email Marketing

Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.
27 Useful Tools for Managing and Growing Your Blog [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Martech

This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

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Six Tips for Getting Started With B2B Social Media Advertising [Infographic]

The Top Challenges Marketers Face in Executing Data-Driven Strategies

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

Four Ways to Ensure Your Virtual Events Are Media-Friendly

NEW B2B Email Tactics That Will Dramatically Improve Performance NOW

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

Bridge the Hybrid Workplace Gap With the Right Collaboration Tools

What People Use Their Smartphones for While at Work

Four Techniques for 'Story-Splitting' Your Marketing [Infographic]

Transforming Customer Data Into Insights: The Marketer's Guide to CDPs

What B2B Marketers Need to Know About Core Web Vitals

Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

How Marketers Are Approaching Email Dark Mode [Infographic]

The New Business Climate for Marketing Agencies in 2021

Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

Three Things CXOs Must Know to Stay Relevant

Three Marketing Metrics to Stop Tracking—And What to Measure Instead

Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

Do Marketers Consider Accessibility When Crafting Email Campaigns?

27 Useful Tools for Managing and Growing Your Blog [Infographic]