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  • Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

  • The Marketer's Content Guide to Attracting More Prospects

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's not an exaggeration to say digital content can make or break your marketing campaigns. So if you're not attracting and connecting with the type of audiences you seek, it's time to level-up your content efforts. Get ready to discover how to engage with more—and better—prospects. Sponsored by Act-On.

  • 2022 Salary Trends for Marketers and Creatives: It's an Employee's Market

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.

  • 2022 Marketing Predictions for an Increasingly Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.

  • How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.

  • The State of Creative Operations in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.

  • The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.

  • Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • Global Ad Spend 2021-2022: Where Budgets Are Going

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

  • Brand Voice in 2021: More Important and More Difficult [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

  • How to Optimize Digital Experiences to Drive Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

  • [Infographic] Four Hiring Trends Marketing Managers (and Marketers and Creatives) Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.

  • The World Is Looking for Thought Leaders. Could You Be One of Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

  • Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.

  • Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.

  • Establishing Boundaries to Live a Better Life

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Development

    Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.

  • The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.