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  • Six Out-of-Home Advertising Tactics to Reach B2B Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them.

  • Three Must-Have Capabilities for Your Attribution Solution

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues.

  • Five Ways B2B Companies Can Use Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • Podcasting and Video Are Still Untapped Markets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.

  • Marketing Agencies vs. In-House Staff: Will Workloads Shift?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US.

  • Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.

  • How to Use Customer Reviews to Drive Demand

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.

  • Connect Your Digital Dots [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • How Dynamic Content Can Boost Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • Target Acquired: Geofencing Creates Better Ads for Retailers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.

  • Social Media Hashtags for Every Day of the Week [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?

  • Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales enablement is a company no-brainer, but what about Marketing enablement? Consistent structure and training can help keep marketers around for the long haul. Here's how.

  • Three SEO Trends Marketers Need to Know in 2022

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list.

  • What Do Event Professionals Think of Virtual Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

  • B2B Tech Marketing Budget Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • Inspire More Switches: How to Win Customers From Your B2B Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects.

  • How to Overcome Six Types of Writer's Block [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.

  • Create Content That Sales Loves (& Actually Uses!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.

  • Do More With Less [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Feeling like there are a million ways to market... but you can't create enough content to keep your audience engaged? In Do More With Less, you'll discover smart ways to create sustainable, engaging content. Ready to work with branding expert Nick Westergaard? Register for Session 2 of our Digital Marketing Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.