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  • An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.

  • COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.

  • The Future of Marketing Events in the Age of COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Here are some likely scenarios for the future of events.

  • Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?

  • CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.

  • B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned.

  • How to Find Remote Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job.

  • The Role of Customer Empathy in the Future of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.

  • Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just as good.

  • Are Marketers Friends With Their Coworkers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software.

  • Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?

  • 10 Tips for Automating Marketing Reports

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Automating marketing reports can save tons of time and reduce errors. These 10 tips will help you think through the process of automating your reports. You'll make the right decisions about whom and what to include and demonstrate the value of your work.

  • How B2B Marketers Can Align With the Self-Directed Buyer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The B2B customer journey is undergoing rapid transformation—accelerated by the ongoing pandemic. To reach today's—and tomorrow's—self-directed buyers, marketers must personalize. But, soon, even that won't be enough. You need to prepare for that already-near future.

  • Close the Marketing and Sales Gap, and You'll Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.

  • COVID-19's Impact on Digital Agencies' Revenue and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from Uplers.

  • The State of Webinars: Length, Engagement, and Feature Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting.

  • How to Offer More Value to Your Crisis-Stricken Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.

  • The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We marketers are trying to find our bearings in an environment unlike any we have known. Some changes we are experiencing will persist, forming a new foundation for how businesses function post-pandemic. What will that look like? How can you prepare your team for what lies ahead?

  • Outsourcing Digital Marketing: Your Questions Answered [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more...

  • How to Match Your Key Metrics to Your Content Goals

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success.