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  • Six Neuroscience Principles to Supercharge Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.

  • Seven Steps to Getting a Bigger Demand Gen Budget

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    These seven steps show you how to increase your marketing budget by thinking of Sales as your customer. Give them the leads they want, and they'll keep coming back for more.

  • How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.

  • Email Personalization: Stats and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • What Consumers Want From Brands: Transparency on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

  • Net Promoter Score: What It Is and How It Can Help You [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

  • New and Exciting Ways Brands Are Using AI on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.

  • How to Use YouTube Videos to Improve Your Google Ranking

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Getting a blog post to rank in Google has become difficult. But for certain types of searches, quality videos are rising above quality blog posts in search results. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google.

  • Blog and Social Media Use by Fortune 500 Companies in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • What Online Shoppers Want--and How You Can Provide It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.

  • Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'

  • 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.

  • Five Tips for Retailers to Win at Marketing in a Booming Economy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Consumers are in a spending mood, and retailers should be paying attention. By planning ahead, brands can encourage purchases now and also set themselves up for more business in the long run.

  • Is Working From Home Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they are also more likely to feel more disconnected from their coworkers, according to recent research from Porch.

  • Defining Your ABM Pilot Campaign

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.

  • The Rise of the Pop-Up Shop [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.

  • How to Use Your Marketing Analytics Smartly

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.

  • Four Questions to Answer Before Jumping on the ABM Bandwagon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Yes, account-based marketing can be an effective way to convert your B2B audience, but make sure you have a strong foundation before your start. Here's what to look for.

  • How Marketers Can Generate Their Own First-Party Intent Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.

  • The Most Expensive States to Run Search Ads In [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.