FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • The Impact of Email List Segmentation on Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp.

  • #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more...

  • Valentine's Day 2017 Stats You'll Love [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Love is in the air for the upcoming Valentine's Day, and what's more romantic than some fun marketing statistics about the day of love?

  • The Five Most Important Digital Marketing Skills for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    As marketing technologies, channels, and platforms evolve, so must the skill sets of digital marketing professionals. Do you and your team have the most important digital marketing skills needed for success in 2017?

  • The 20 Most 'Simple' Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale.

  • How to Tackle the 4Ws of Marketing Content Creation With Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content.

  • Eight Steps for Running a Successful Addressable TV Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys.

  • How Eye Tracking Actually Works: A Closer Look [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Everything you wanted to know about how eye tracking works but didn't even know to ask.

  • How Using Emojis in Instagram Posts Influences Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.

  • Just-in-Time Marketing: Reach the Right Customer at the Right Time

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.

  • Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.

  • Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.

  • The Cost of Running a Marketing Automation Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.

  • Small Business Digital Marketing Trends for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.

  • How to Stay Relevant as a Marketer in a Crazy Martech World

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?

  • How to Navigate the Social Media Advertising Solar System [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results.

  • The State of Influencer Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.

  • Four Steps for Driving Customer Loyalty With Data Science

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.

  • A Visual History of Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.