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  • Measuring Customer LTV: Marketers' Top Approaches and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.

  • Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have a big impact on the company's bottom line.

  • Email Marketing Stats You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.

  • Doubleheader Event: Video for Inbound & Outbound, Demand Gen & Lead Gen, and More

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    The ability to create and use video in a way that drives leads and generates revenue is a top skill for today's marketers. And it's most effective when video is integrated into your marketing and content culture—because that allows you to authentically connect with prospects and customers consistently, and at scale. Sponsored by Vidyard.

  • Welcome Campaigns [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.

  • How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience.

  • Building Your Email Newsletter Is a Marathon, Not a Sprint

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.

  • How to Be a Career-Changing Mentor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is effective for your mentees and yourself.

  • Marketing Budgets: Spend Drops Relative to Revenue at Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.

  • Rebranding: Five Steps to Building a Story of Evolution and Growth

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.

  • So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.

  • How to Use Video in Your Account-Based Marketing Efforts

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.

  • How Employee Advocacy Can Improve Your Content Marketing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?

  • What B2B Buyers Want From Vendor Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.

  • The State of Gender Diversity in Marketing Roles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions.

  • Three Ways Sales and Marketing Can Drive More Business Together

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It's time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. Sponsored by Act-On.

  • List Building [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join Kenda Macdonald for List Building, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning to help you build a healthy, engaged list.

  • Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

  • No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.

  • The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.