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  • How Marketers Are Getting AI All Wrong (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

  • Creepy or Cool? How People Feel About Brand Interactions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally.

  • Eight Alternatives to Google Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic.

  • Content With Purpose: How to Elevate Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

  • Ditch the Sales Script If You Want to Make More Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.

  • B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

  • 10 Ways to Use AI for Sales Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 sales leaders, managers, and sales enablement professionals.

  • Using AI to Modernize Your SEO Strategy in 2024

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Getting a leg up on modern search engines requires not just new SEO tools—it requires new search strategies. Dale Bertrand (founder and president at Fire&Spark) shares his framework to enhance your SEO campaign results and dramatically improve your productivity... without replacing your human creativity.

  • The Most Important Skills for B2B Marketing Agency Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn.

  • How Artificial Intelligence Is Impacting SEO | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: SEO

    In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing.

  • 10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.

  • Beyond SEO: How Modern Content Marketing Powers Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.

  • How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

  • How Small Businesses Are Using AI for Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.

  • The 50 Most Admired Companies in the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of 3,720 executives, directors, and industry analysts.

  • Three Data-Led Content Marketing Predictions for 2024

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

  • Why You Need a Brand Style Guide (Even If you Think You Don't)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

  • Eight Steps to Ensure Brand Safety With Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

  • The Do's and Don'ts of Generative AI for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.

  • From Prospects to Pipeline: Mastering the Use of AI in Your Landing Pages

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Discover how to use AI to create five- and six-figure landing pages that transform prospects into sales-qualified leads in a matter of days or weeks—not months or years. Mary Owusu (CEO at Sprint Marketer) reveals the secrets to high-converting landing pages… and how AI can 10x their performance.