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CONTENT TYPE: Article | TOPIC: Marketing Content

Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.

CONTENT TYPE: Article | TOPIC: Customer Experience

We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.

CONTENT TYPE: Article | TOPIC: SEO

How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists.

CONTENT TYPE: Article | TOPIC: Email Marketing

Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.

CONTENT TYPE: Article | TOPIC: Career Development

A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.

CONTENT TYPE: Article | TOPIC: Marketing Content

When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.

CONTENT TYPE: Article | TOPIC: Marketing Content

All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.

CONTENT TYPE: Article | TOPIC: SEO

If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site.

CONTENT TYPE: Article | TOPIC: Marketing Management

These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort on its RFP projects? Use these six best-practices.

CONTENT TYPE: Article | TOPIC: SEO

Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web.