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  • Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • Benchmarking Your Email Metrics Post 'GDPR Cleanse'

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.

  • The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success.

  • Five Myths About PPC... Busted! [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.

  • 30 Must-Know B2B Sales Prospecting Stats [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • How to Run a Meeting so Stuff Actually Gets Done [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work done.

  • Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • GDPR Is Already Here: A Simple Marketing Guide for Compliance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.

  • Taking Experiential Marketing Beyond Events and the Tradeshow Floor

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.

  • The Ultimate Guide to Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic.

  • The 15 Most Challenging Content Marketing Tasks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?

  • Four Key Metrics for Evaluating Event Marketing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.

  • Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit.

  • A CMO's Role: Metrics, Messaging, Diversity. Dara Treseder of GE on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    CMO Dara Treseder discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.

  • 22 Tips to Help Make Free Shipping Profitable [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?