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  • Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

  • How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

  • The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.

  • B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

  • How ChatGPT Is Evolving as a Search Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

  • Building a Strong LinkedIn Profile: The Basics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section.

  • Essential Tech PR Strategies for Startups and Established Companies Alike

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility. Read more.

  • How to Build a Winning Product Content Management Strategy With DAM and PIM

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.

  • AI Meets RCS: The New Standard for Mobile Messaging Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

  • The Top Indicators of Marketing Vitality [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

  • Best Practices for Creating Video With Equipment You Already Have

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

  • Three Priorities and Best-Practices for B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

  • How American Workers Feel About AI in the Workplace

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

  • Ask an Expert: Group Edition With Janet Driscoll Miller

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

  • B2B In-Person Event Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

  • Why It's Crucial to Have Good B2B Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

  • How to Optimize Your Email Clickthrough Rates

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.

  • How to Improve Your Conversion Rates With Digital Accessibility

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.