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  • Personal Branding Predictions: Top 10 for 2010

    Article

    CONTENT TYPE: Article | TOPIC: None

    How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010.

  • Marketing Is So Much More Than Promotion: Just Visit My Hairdresser

    Article

    CONTENT TYPE: Article | TOPIC: None

    What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.

  • How Small Businesses Leaders Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. In addition, those leaders who rely on social media for business purposes use on average 5.9 different social media resources.

  • Holiday Retail Forecast Revised Upward

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG has accordingly revised its retail holiday forecast upward to -1.2% growth, up from the -2.9% it had forecast in early November.

  • E-tailers Eye Green-Monday Spending Boost

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US online holiday spending reached $19.9 billion for the first 41 days of the November-December holiday season, a 3% increase over the same period last year, according to comScore.

  • Seniors Flock Online, Love Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% to 17.5 million in November 2009, up from 11.3 million in November 2004, according to a survey by Nielsen.

  • Untapped Opportunities for Online Communities

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.

  • Consumers Digitally Dependent, Discriminating

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy is ensured, according to a recent study by Synovate.

  • Google Takes 71% of Searches in November

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search, accounting for 71.6% of all US searches in the four weeks ended November 28, 2009, a 1.4% increase from a month earlier, according to Experian Hitwise. Yahoo followed with 15.4% of searches, Bing with 9.4%, and Ask.com with 2.7%. The remaining 52 search engines accounted for 1.1% of US searches.

  • Social Media Helps Guide Holiday Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers being influenced by social media, according to comScore.

  • Internet Strong Amid Tepid 2010 Ad Recovery

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to projections by ZenithOptimedia.

  • Study Explores 'Social' in Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the world—and in the immediate vicinity—while sometimes behaving in ways one wouldn't in person, according to a recent study by Euro RSCG Worldwide.

  • Holiday Shoppers Holding out for Discounts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain prices, according to research by America's Research Group (ARG) and UBS.

  • DVR Use and Online Video Growth Strong

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video increased 34%, according to Nielsen's latest A2/M2 Three Screen Report.

  • Mobile Content Access Issues Eclipse Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly eight out of ten US mobile content users have difficulty trying to access content due to slow page loads, phone/interface issues, and irrelevant content, according to a recent study conducted by TNS Global on behalf of Xiam Technologies. Moreover, mobile users report that 27% of the time, they are unsuccessful in finding what they are looking for.

  • Problem Solved: How Much B2B Branding Is Too Much?

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?

  • Marketers' Choice: Run With the Big Dogs, or Stay on the Porch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief executive's seat... and speaking their language, and framing decisions in their terminology.

  • Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.

  • Protecting Corporate Brands One Keystroke at a Time

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the office exposes the corporate network, which is your brand identity online, to every website your employee visits.

  • Facebook Pages' Use Patterns Studied

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.