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  • 10 Steps to Ethical Content Curation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to legal issues. Here's how to do content curation right.

  • B2B Lead Generation: What Top Performers Do Different

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to a recent report.

  • Is Your Holiday Social Media Update Safe to Post? A Decision Tree [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Online content has a long shelf life, so you need to be careful that you're not posting something that you'll regret. Before you post on social media, make sure to ask yourself these questions.

  • Content Marketing Strategies: Tear Down Geographic Barriers to Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing.

  • #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind.

  • Which Electronic Devices Are Americans Buying for the Holidays?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (64%) of Americans plan to spend at least part of their 2013 holiday gift budget on electronic devices, according to a recent report by Ipsos Public Affairs.

  • Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award Winner

    Article

    CONTENT TYPE: Article | TOPIC: None

    The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's main messages.

  • Five Ways to Ensure Customer Participation With Mobile Storybuilding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want to interact with the story, not just be exposed to it.

  • Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

  • QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.

  • Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.

  • Tips for Making Your Website Responsive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens.

  • Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge.

  • What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's what they answered.

  • From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands but also transform the core brands themselves.

  • State of Digital Marketing Talent: Skills Lacking, Specialists Needed

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent report.

  • Six Trends for 2014 in Mobile Marketing and Advertising

    Article

    CONTENT TYPE: Article | TOPIC: None

    Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.

  • The Most Effective Retailers on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    AutoZone is the most effective US retailer on social media, followed by BJ's Wholesale Club, Wal-Mart, Costco, and Walgreens, according to a recent analysis by Blueocean Market Intelligence.

  • A Social Media Holiday Gift Wish List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What holiday gifts are consumers talking about most on their social media networks? Here's a look at the top 10 and the hottest gifts by category.

  • #SocialSkim: Social Media This Week: Brands Can Use Snapchat, Better Social Service

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season.