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  • Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.

  • Why Marketers Need to Care About Social Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.

  • How to Get More Retweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

  • Personal Branding Trends for 2014 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution.

  • Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path.

  • What Will Drive Consumers to Shop Online in 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out what makes consumers more likely to purchase products online—and to learn more about their behaviors—check out this infographic.

  • How Marketing and IT Can Work Together

    Article

    CONTENT TYPE: Article | TOPIC: None

    As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering the most business impact.

  • #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious Tweet

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.

  • Global Mobile Consumers Prefer Samsung to Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.

  • Engage Your Audience: From Profile to Preference

    Article

    CONTENT TYPE: Article | TOPIC: None

    We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.

  • Search Retargeting: A Quick How-To Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch a search retargeting campaign.

  • Facebook News Feed and Mobile Ads Outperform Prior Units

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a recent report by Marin Software.

  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.

  • Five Big Social Media Trends for 2014

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.

  • New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts.

  • The Top Digital Priorities for Marketers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.

  • Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results from your marketing creative.

  • What Does a Day in Social Media Look Like? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

  • Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project.

  • Is Your Content Marketing a Failure? These Five Metrics Can Tell You

    Article

    CONTENT TYPE: Article | TOPIC: None

    What metrics can marketers track to make sure their content strategy is headed in the right direction?