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  • Results-Driven Marketing Creative in Four Steps, Part 3: The Right Medium

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.

  • Today's Marketing Technology Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to know more about the vast arrays of software available to marketers today? Check out this infographic featuring 947 companies placed into 43 categories across six classes.

  • Marketing Report Card: Professionals Rate Their Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business professionals say their marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according to a survey by PR 20/20.

  • The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost

    Article

    CONTENT TYPE: Article | TOPIC: None

    So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?

  • 2014 Content Marketing Trends and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.

  • The State of Social Media in 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.

  • Eight Steps for Making 2014 Your Video Marketing Year

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive.

  • #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the skinny on Amazon's new ad network.

  • How Tech Tastes Have Changed Since 2005

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fewer Americans today have desktop computers, VCRs, and basic cellphones compared with 2005, and more now own MP3 players, smartphones, and laptops, according to recent report by Gallup.

  • Four Marketing Performance Management Resolutions for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition.

  • Four Marketing Data Predictions for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.

  • Americans Watched Record Number of Online Videos in December

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.

  • Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.

  • How to Get Executive Stakeholder Buy-in for Your Website Testing Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.

  • Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...

    Article

    CONTENT TYPE: Article | TOPIC: None

    The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond.

  • B2B Buyer Behavior: When Web Leads Convert

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.

  • Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept

    Article

    CONTENT TYPE: Article | TOPIC: None

    The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.

  • Why Marketers Need to Care About Social Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.

  • How to Get More Retweets

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

  • Personal Branding Trends for 2014 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution.