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  • Five Tips to Enhance Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.

  • Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.

  • Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.

  • Five Content Marketing Takeaways From Ron Burgundy

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away.

  • The Five Data Management Practices B2B Marketers Are Overlooking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.

  • 2014 Marketing Agency Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.

  • Three Ways to Kick-Start Your Small-Business Marketing in 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain some control.

  • Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.

  • How Companies Use Twitter: Big Brands vs. Small Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.

  • Destroy Your Website in 13 Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones.

  • Eye-Tracking Study: How to Beat Display Ad Blindness

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from Infolinks.

  • Top 50 Overused Words in Press Releases [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead.

  • Six Tips for Executing a Successful Augmented Reality Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep in mind.

  • #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest Personalized

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.

  • The 10 Most Shared Super Bowl Ads of All Time

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of times Super Bowl ads are shared on Twitter, Facebook, and blogs has grown by 30x in the last three years, according to a recent report by Unruly Media.

  • Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that the holiday season is behind us, here are lessons about what marketing teams can do to make the holidays in 2014 even merrier.

  • Six Tips for Creating an Effective Online Customer Survey

    Article

    CONTENT TYPE: Article | TOPIC: None

    When using a free or subscription-based online tool to create a survey, you must be certain that the survey is carefully designed to yield the most valuable data.

  • How Effective Are Marketing Agency Blogs?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.

  • Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.

  • Personal Branding Trends for 2014 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.