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  • How (and Why) Millennials Interact With Brands on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research at the University of Massachusetts, Dartmouth.

  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: None

    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.

  • LinkedIn Showcase Pages: Target Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.

  • Teens Remain Very Active on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from Socialbakers.

  • Five Native Advertising Tips From a Case Study

    Article

    CONTENT TYPE: Article | TOPIC: None

    Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.

  • Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.

  • Social Media Contests: Five Do's and Five Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, follow these do's and don'ts.

  • Marketers and Big Data: Barriers, Budgets, and Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of marketers are enthusiastic about the role of Big Data in marketing, and 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.

  • Facebook Turns 10: Highlights and Stats [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook was launched 10 years ago today. Check out the following infographic to see the milestones of the social network's journey to popularity.

  • Seven Ways to Awe Your Audience With the Element of Surprise

    Article

    CONTENT TYPE: Article | TOPIC: None

    An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too far and tarnishing your image?

  • Which Devices Are B2C Marketing Emails Opened On?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.

  • Hey, Social Media! Everything I Learned About Marketing Came From Comedy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.

  • The Future of Online Video Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology.

  • Tips for Working With Blogger Advocates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.

  • #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!

  • Six Public Speaking Tips That Help Your Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: None

    Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.

  • Remote Working on the Rise

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although some companies, such as Yahoo, have sought to curtail telecommuting in recent years, a growing number of creative professionals are working outside the office, according to a recent report from The Creative Group.

  • Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.

  • Five Tips to Enhance Your Call to Action

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.

  • Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.