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  • Five Must-Have Insights for Better PPC Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: None

    In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks.

  • Social Media: Your External SEO 'Plugin'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.

  • Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.

  • The Most Effective Email Subject Line Length

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science.

  • What Will Content Marketing Look Like in 2014? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?

  • Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.

  • How SMBs Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to a recent report from LinkedIn and TNS.

  • Five SEO Steps to Take Before Redesigning Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses.

  • The Most Commonly Used Email Marketing Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.

  • The Year of the Social SMB [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.

  • #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF Resumes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!

  • New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the Landrush

    Article

    CONTENT TYPE: Article | TOPIC: None

    The oldest, most basic form of online navigation (think .com, .org, .net, etc.) is getting overhauled. New generic top-level domains—.app, .sports, .club, .healthcare, and many more—have already begun to launch.

  • WhatsApp by the Numbers: Where It's Popular; Teen Usage Stats

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Active useage of WhatsApp, the messaging application that Facebook acquired for $19 billion, grew by 230% in North America in 2013, according to a recent report by GlobalWebIndex.

  • Know Thy Customer: Strategies for Using Big Data to Enhance the Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.

  • How to Hire the Best Marketers for Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your team that produces success. But here are the traits that the best marketers have in common.

  • How Mobile Apps Monetize Globally

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according to a recent report by Distimo and Chartboost.

  • Five Content Curation Mistakes B2B Marketers Are Making

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.

  • Proper and Improper Use of QR Codes: 10 Great Examples of Each

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.

  • Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader.

  • Facebook Has Most Potential for Businesses: Marketing and Ad Execs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.