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  • Mobile Shopping Behavior During the Holiday Season

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.

  • How to Read (and Decide) Your Marketing's Fate [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Can you read what's in the cards for your marketing campaigns? Some companies can—when they use the right tools and techniques.

  • Top Five Questions Marketers Should Always Be Asking Themselves

    Article

    CONTENT TYPE: Article | TOPIC: None

    With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions.

  • Digital Ad Performance by Device Type

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.

  • 10 Tactics to Increase Newsletter Subscriptions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.

  • Email Newsletter Performance by Time Sent and Subject Line Length

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.

  • How to Fuel Your Sales Engine With Social Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How can brands convert social content into sales? Here are some tips for getting started.

  • #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big screen? Skim for the answers to these burning social questions!

  • Five Key Email Automation Takeaways for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things.

  • What Time of Day Do Marketers Feel Most Productive?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group.

  • 12 Tools to Help You Avoid PR and Marketing Workload Stressors

    Article

    CONTENT TYPE: Article | TOPIC: None

    Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access to tools for dealing with workload problems.

  • The 20 Most 'Simple' Brands in the World

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a recent "Simplicity Index" report from Siegel+Gale.

  • How Presentations Could Save Your Social Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already created.

  • Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made IBM's Mainframe50 campaign successful.

  • How Consumers Feel About Sharing Data With Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds (69%) of global consumers say recent events in the news have increased their concerns about sharing personal data with businesses, according to a recent report from SAS.

  • How Are B2B Marketers Scoring Leads? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Get the scoop on B2B marketers' lead-scoring criteria and behaviors.

  • Five Tips for Effective 'Emotional Branding'

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about.

  • The Most Effective B2B Lead Generation Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.

  • Six Mobile Marketing Predictions for 2015

    Article

    CONTENT TYPE: Article | TOPIC: None

    The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all digital media strategy in 2015.

  • The Content Habits of B2B Enterprise Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?