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  • The Best Tactics for Improving Email CTRs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.

  • Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy.

  • B2B Content Marketing: Top Tactics, Goals, and Tools

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.

  • Nine Steps for Public Speaking Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Worried about your public speaking? This infographic offers tips and tricks for shaking off the fear and crafting a successful public speaking engagement.

  • The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways.

  • The Coolest Social Network With Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is seen as the coolest social network by teens in the United States and United Kingdom, according to a recent report from GlobalWebIndex.

  • Seven Tips for Developing Good, Relevant, and Actually Interesting Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.

  • Five New Ways to Use Push to Make Mobile More Actionable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action.

  • How Consumers Find and Use Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos.

  • Must-Ask Questions When Hiring for Marketing Roles

    Article

    CONTENT TYPE: Article | TOPIC: None

    As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position?

  • How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.

  • 'Instant Digital Gratification': 15 Stats You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification.

  • What SMBs Look for in Digital Marketing Solutions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How do small and midsize businesses choose their digital marketing partners? To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services.

  • How to Get Great Content From Your Colleagues: Five Rules for Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.

  • How to Reinvent Your Marketing for This Century [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?

  • The Most Followed Twitter Accounts by NYSE Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social software company Hootsuite is the most followed Twitter account by companies listed on the New York Stock Exchange (NYSE), according to a recent report from Burson-Marsteller.

  • Four Things You Need to Know About Content Curation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.

  • The State of B2B Sales and Marketing Data

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.

  • Eight Tips to Help You Combat Procrastination Right Away [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Start being productive in your marketing by first understanding why you procrastinate and then immediately putting the tips in this infographic to use!

  • Take 10: How to Attract Customers to Your Tradeshow Booth

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Event Marketing

    In just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.