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What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?

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Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns.

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Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.

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Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.

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Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game.

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If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.

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What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times see the highest engagement rates?

CONTENT TYPE: Infographic | TOPIC: Websites

Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution.