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Brand Personification: The Ultimate Way to Get to Know Your Brand

Article

CONTENT TYPE: Article | TOPIC: Branding

Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world.
Why Employees Don't Share Company News on Social Media

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.
Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

You've created a fantastic video that you want your customers to share and discuss. These five tips can help boost that engagement on YouTube.
Five Questions You Need to Ask Before Purchasing New Technology

Article

CONTENT TYPE: Article | TOPIC: Martech

Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.
Digital Agencies in 2016: Work and Wage Trends

Chart

CONTENT TYPE: Chart | TOPIC: None

How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take?
Five Ways Marketers Can Rev the Consumer Engagement Engine

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
What Journalists Want From Online Corporate Newsrooms

Chart

CONTENT TYPE: Chart | TOPIC: None

Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.
Mobile Push Notifications: Help or Hindrance? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right.
Eight Ways Planning Will Make You a Better Content Marketer

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.
#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon.
The 10 Most Authentic Global Brands

Chart

CONTENT TYPE: Chart | TOPIC: None

Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe.
Seven Technical SEO Mistakes Ruining Your Search Rankings

Article

CONTENT TYPE: Article | TOPIC: SEO

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.
Small Business Owners' Favorite Digital Tools and Platforms

Chart

CONTENT TYPE: Chart | TOPIC: None

Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
Six Top SEO Factors in 2016

Article

CONTENT TYPE: Article | TOPIC: SEO

It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.
Social Media Follower-Growth Benchmarks for Brands

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?
The Science Behind the Most Popular Infographics [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
Kill These 12 Content Marketing Software Bugs (It's Not What You Think)

Article

CONTENT TYPE: Article | TOPIC: Writing

These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
Which Departments Most Influence B2B Purchase Decisions?

Chart

CONTENT TYPE: Chart | TOPIC: None

Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.

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Brand Personification: The Ultimate Way to Get to Know Your Brand

Why Employees Don't Share Company News on Social Media

Five Noteworthy Ways to Increase Engagement on YouTube [Infographic]

Five Questions You Need to Ask Before Purchasing New Technology

Digital Agencies in 2016: Work and Wage Trends

Five Ways Marketers Can Rev the Consumer Engagement Engine

What Journalists Want From Online Corporate Newsrooms

Mobile Push Notifications: Help or Hindrance? [Infographic]

Eight Ways Planning Will Make You a Better Content Marketer

#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's Roundup

The 10 Most Authentic Global Brands

Seven Technical SEO Mistakes Ruining Your Search Rankings

Small Business Owners' Favorite Digital Tools and Platforms

Six Top SEO Factors in 2016

Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]

Social Media Follower-Growth Benchmarks for Brands

The Science Behind the Most Popular Infographics [Infographic]

Kill These 12 Content Marketing Software Bugs (It's Not What You Think)

Which Departments Most Influence B2B Purchase Decisions?

A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)