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  • #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat.

  • How to Market to Millennials Without Pandering

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers.

  • Consumers' Top Travel Stresses and Pet Peeves

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council.

  • Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?

  • What Do Journalists Like to See in PR Email Subject Lines?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.

  • The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand engagement.

  • Disruptive Marketing Lessons From the Trojan Horse

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business and marketing lessons to be learned from it.

  • Travel Industry Digital Marketing Trends and Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.

  • The State of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!

  • Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.

  • Marketing to Millennials: Social Media, Privacy, and Email Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according to recent research from Fluent.

  • Sales and Marketing Collateral: A Guide to Printing Materials

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.

  • Which Marketing Channels Have the Best ROI Measurability?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.

  • The Tech CMO Career Path [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Paths to the C-suite can vary widely. Some are straightforward; others involve twists and turns. Check out how some of the world's top tech CMOs got to their position.

  • #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ways to target business prospects using Facebook ads.

  • How to Dress Up Your Product With Naked Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.

  • Which Office Setup Is Best for Marketers' Creativity?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

  • The 20 Best Digital Gift Card Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.

  • How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.