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Monitoring Customer Experience: A Holistic Approach for Business Success

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.
Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
Who Is Responsible for Marketing Technology Purchase Decisions?

Chart

CONTENT TYPE: Chart | TOPIC: None

The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.
How Well Are B2B Marketing and Sales Teams Working Together?

Chart

CONTENT TYPE: Chart | TOPIC: None

B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
Five Simple but Often Overlooked Ways to Boost Your Email Marketing

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.
Social Media Engagement and Publishing Benchmarks for Brands

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven.
How to Optimize Your Email Production Workflow [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

Article

CONTENT TYPE: Article | TOPIC: Communications

Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers?
#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in!
Is It Appropriate for Marketers to Use Emojis at Work?

Chart

CONTENT TYPE: Chart | TOPIC: None

Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context?
Six Essentials for Good Storytelling—and Great Content Marketing

Article

CONTENT TYPE: Article | TOPIC: Writing

Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation.
How Pokémon Go Players Engage With Businesses [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: None

Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.
Six Ways to Destroy Your Public Speaking Heebie-Jeebies

Article

CONTENT TYPE: Article | TOPIC: Career Development

The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for a new approach.
How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Email Marketing

SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
Enterprise Marketing in 2016: Channel and Priority Trends

Chart

CONTENT TYPE: Chart | TOPIC: None

Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i.
How to Boost Your Content's IQ [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Want to make sure your content stands out online? Make sure it's adaptable and intelligent. The following tips show you how to make it so.
Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

Article

CONTENT TYPE: Article | TOPIC: Branding

If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.
What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

Chart

CONTENT TYPE: Chart | TOPIC: None

The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

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Monitoring Customer Experience: A Holistic Approach for Business Success

Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

Who Is Responsible for Marketing Technology Purchase Decisions?

Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]

Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce

How Well Are B2B Marketing and Sales Teams Working Together?

Five Simple but Often Overlooked Ways to Boost Your Email Marketing

Social Media Engagement and Publishing Benchmarks for Brands

How to Optimize Your Email Production Workflow [Infographic]

Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week

Is It Appropriate for Marketers to Use Emojis at Work?

Six Essentials for Good Storytelling—and Great Content Marketing

How Pokémon Go Players Engage With Businesses [Infographic]

Six Ways to Destroy Your Public Speaking Heebie-Jeebies

How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]

Enterprise Marketing in 2016: Channel and Priority Trends

How to Boost Your Content's IQ [Infographic]

Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

What Marketers Can Learn From the 50 Fastest-Growing B2B Companies