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  • How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity.

  • The Impact of Bad Customer Service Experiences [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of US workers say they would not deal with a company again after one or two bad customer service experiences, according to recent research from OfficeTeam.

  • How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.

  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.

  • Mobile App Usage and Download Trends for 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.

  • Small but Mighty Marketing Tools Your Team Can Use Today

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use.

  • Are Fortune 500 and Inc. 500 Companies Using Instagram?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.

  • 10 Ways to Make Your Marketing Meetings More Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones.

  • Brand It Like Beyoncé

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too.

  • #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more...

  • The 20 Most Popular Halloween Costumes by Paid Search Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo.

  • Here We Grow: Four Tips to Scale Localized Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.

  • How to Operationalize Your Customer Journey Map

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?

  • How Google Search Has Changed in 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, according to recent research from Searchmetrics.

  • Marketing's Important Role in Accelerating Sales to Large Buying Groups

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even those below $50,000.

  • How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.

  • 2017 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning.

  • Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles.

  • How to Create Eye-Catching and Effective Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips.

  • The Email Habits of White-Collar Workers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe.