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The Most Annoying Things Brands Do on Social Media

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.
How to Successfully Become an Online Brand Publisher [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.
The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different Outcomes

Article

CONTENT TYPE: Article | TOPIC: Branding

How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire.
#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren't shopping on social media...
Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]

Chart

CONTENT TYPE: Chart | TOPIC: None

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent research from Nielsen.
How to Improve Your Tech Marketing Videos With E-Learning Insights

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.
How to Write a B2B Explainer Video Script That Converts

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.
How Much Time Do Employees Spend on Social Media at Work?

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social.
Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization isn't about pretty design, it's about telling a great story.
How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
2017 B2B Content Marketing Benchmarks, Budgets, and Trends

Chart

CONTENT TYPE: Chart | TOPIC: None

B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research.
Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
If You Create, Will They Buy? How to Go From Insights to Products Customers Want

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
Triggered Email Benchmarks for E-Commerce Brands

Chart

CONTENT TYPE: Chart | TOPIC: None

Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them

Article

CONTENT TYPE: Article | TOPIC: Email Marketing

In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Here are four types of offending addresses and how to deal with each of them.
The 15 Best Job Markets for Digital Marketers

Chart

CONTENT TYPE: Chart | TOPIC: None

San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according to a recent report from MarketPro.
Customer Experience Analysis: How to Retain Your Customers [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: None

Studying your current customers can help you learn what to do today to retain more revenue tomorrow.
Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

Video Tutorial

CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow.
#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017.
Seven Ways Newsletter Marketing Still Works for Professional Services Providers

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.

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The Most Annoying Things Brands Do on Social Media

How to Successfully Become an Online Brand Publisher [Infographic]

The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different Outcomes

#SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This Week

Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]

How to Improve Your Tech Marketing Videos With E-Learning Insights

How to Write a B2B Explainer Video Script That Converts

How Much Time Do Employees Spend on Social Media at Work?

Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It

How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

2017 B2B Content Marketing Benchmarks, Budgets, and Trends

Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]

If You Create, Will They Buy? How to Go From Insights to Products Customers Want

Triggered Email Benchmarks for E-Commerce Brands

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them

The 15 Best Job Markets for Digital Marketers

Customer Experience Analysis: How to Retain Your Customers [Infographic]

Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

#SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

Seven Ways Newsletter Marketing Still Works for Professional Services Providers