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  • #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...

  • Goat Rodeo or Gantt Chart: Five Better Ways to Creative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way.

  • Media, Tech, and Telecom M&A Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.

  • Eight Design Tips for Your Next Tradeshow Display

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.

  • Eight Myths E-Commerce Marketers Must Stop Believing In

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

  • Your 2017 Marketing To-Do List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.

  • The Perfect Cart-Abandonment Email [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.

  • What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.

  • From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • The Best Times and Approaches for Pitching Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.

  • Five Ways to Compete Against Low-Price Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

  • Writing Showdown: Early Birds vs. Night Owls [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.

  • Will Artificial Intelligence Have a Major Impact on B2B Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase.

  • The Content Marketer's Approach to Successful Social Selling and Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

  • Fixing Native Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.

  • Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.

  • #SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more...

  • Which Mobile Messaging Channels to Use in Which Real-World Situations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.

  • The 10 Biggest E-Commerce Shopping Days of 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.