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  • Six Reasons to Hire Your Audience: The Benefits of UGC

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them.

  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce.

  • Six Helpful Tips for Holiday Search Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.

  • Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different identities in your marketing systems.

  • How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic explains it all.

  • What Makes Consumers Loyal to Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network.

  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.

  • Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of e-commerce.

  • Influencers' Top Social Networks for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.

  • #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses...

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Gender Stereotyping in Digital Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes.

  • The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.

  • The Three Content Marketing Tactics E-Commerce Marketers Often Miss

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • Email vs. SMS: Battle of the Heavyweights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.

  • Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect.

  • Avoid These Four Marketing Budget-Planning Mistakes This Season

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make.

  • 10 Tips to Organically Market Your Brand on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Although you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged for free.

  • Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.