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  • Email Marketers, Start Thanking Google for the New Gmail Interface

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the past few weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it's delivering a "spammy" experience for users, while others are sounding the alert that Gmail open rates have already started to decline.

  • Email Open and Click Behavior by Gender and Income

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.

  • How Do You Measure Content Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.

  • An Email Marketing Conundrum: Permission vs. Forgiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate choice. Here's what to do instead.

  • Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Retail brands that publish a small number of highly effective Facebook posts create nearly as much engagement as brands relying on a quantity-driven approach, according to a recent report by Expion.

  • In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining four stages of the buying cycle...

  • Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

  • The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more.

  • Are You Argo-izing Your Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same.

  • #SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just for you. Skim to break social.

  • Top Back-to-School Paid Search Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    "Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.

  • Five Tips for Creating Customer Relationships That Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.

  • Eight Tips for Creating a Great LinkedIn Business Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.

  • What B2B Sales Winners Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.

  • How to Create Your Hourly Rate for Digital Marketing Services

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate.

  • It's a Shame You Chose That Name: The Six Biggest Naming Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get it wrong, and you might render your brand invisible—or call attention to it for all the wrong reasons.

  • Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).

  • The Impact of Gmail's New Tabs Feature on Email Read Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The rollout of Gmail’s new Tabs feature, which organizes inbound messages by category, has not significantly affected how many marketing emails most consumers read, according to a recent study.

  • Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.

  • 10 Super Powers of the World's Greatest Social Media Marketer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.