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  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Contest Marketing: A Powerful Form of Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience.

  • Kiss Your A/B-Testing Goodbye... Sort Of

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Global Ad Spend Forecasts by Medium Through 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.

  • How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs.

  • Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing out on a lot of incremental revenue.

  • Eye-Tracking Study: Email-Signature Banner Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?

  • Spanish in the US: An Opportunity for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.

  • Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions

    Article

    CONTENT TYPE: Article | TOPIC: None of the above

    Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing your marketing tools.

  • Seven Tips for Using Email to Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.

  • How to Market Your App Internationally [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.

  • The Most and Least Important PR and Corporate Communications Tactics and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.

  • Customer Relationships in the Age of Technology [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.

  • Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

  • Nine Types of Video to Help You Close Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.

  • Brand Loyalty Programs: Satisfaction and Engagement Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.

  • Remote-Team Collaboration: Pros, Cons, Tools, and the Problems It Solves [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Working remotely can be beneficial for both employees and companies, but the practice comes with challenges. Check out the infographic for tips on tools and troubleshooting that can help make your employees' remote work experience smoother.