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  • Better Together: The Importance of Aligning Sales and Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.

  • The Data-Related Activities Marketers Spend the Most Time On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

  • How Marketers Can Navigate a World Minus Cookies | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Measurement & Analytics

    This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.

  • Email Opens Are Not Dead: What's Changed and What Hasn't

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

  • B2B Multichannel Marketing: Top Channels, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.

  • How to Nurture Your Marketing Message [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to the solution you provide, keeping things simple, and differentiating when possible.

  • Undivided Attention: A Key Benefit of Traditional Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.

  • Digital Marketing for Biotech Companies: From Clinical Trials to Clicks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.

  • The Who, What, When, and Why of Intent Data

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    Unlock ABM success with customer intent data! Answering the Who, What, When, and Why of leads gives you the keys to reading buyer intent signals. Discover how to read those signals, capitalize on the moment, and generate tangible results with ABM. Sponsored by ZoomInfo.

  • Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.

  • The 10 Biggest Emerging Global Risks According to Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.

  • Why Employees Are Hesitant to Ask for a Raise [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.

  • The Attention Economy: How Time Affects Your B2B Marketing Efforts | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge.

  • PR and Its Importance in B2B Marketing: A Brief History

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR.

  • AI in Marketing: How to Cut Through the Hype and Harness AI's Potential

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketers are using AI to gain competitive advantage. Are you? Discover how to pair authentic human input with artificial intelligence to unlock more precise market research, actionable customer insights, and winning marketing campaigns. Sponsored by SurveyMonkey.

  • How to Create a Social Media Content Calendar in Three Steps

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

  • Seven Tactics Marketers Can Learn From IKEA [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets to the company's marketing success? And what can marketers learn from its strategy?

  • The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.

  • A Playbook for Marketing-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.