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  • How to Make Public Relations Drive SEO

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.

  • CEOs and Social Media: What the Public Expects of Leaders [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.

  • Get Organized: Four Simple Ways to Keep Creative Projects on Track

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective.

  • B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.

  • The 10 Most Influential Digital Marketers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic?

  • Seven Common Blogging Mistakes to Avoid [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.

  • The Six Pillars of B2B Customer Experience Excellence

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.

  • The 10 Most Common Phrases in Viral Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.

  • Seven Tips for Improving Your Content Marketing With Scannable Web Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.

  • The Write Stuff: Is High-Quality Content More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?

  • 21 Video Marketing Ideas for Small-Business Budgets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.

  • Eight Tips for Running a Customer-Friendly Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far your business goes in our competitive world.

  • #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion.

  • What Americans Listen to While Commuting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research.

  • Rage Against the Mega-Corp.: How Your Small Business Can Dominate Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.

  • Four Tools for Endless Content Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.

  • How Stressful Are Senior Marketing Jobs?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

  • Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.