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  • How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.

  • How Excellent Product Photography and Videos Increase E-Commerce Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.

  • Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding.

  • The Most Important Skills for B2B Tech Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.

  • Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.

  • 12 Productivity Hacks to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.

  • Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.

  • The Most Effective Paid Channels for Distributing Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping.

  • 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.

  • SEO Trends for 2017: How 12 Factors Impact Google Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help.

  • A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns.

  • What Bothers Consumers Most About Brand Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.

  • #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...

  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • 10 Time-Saving Tips and Tricks for Using Excel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list?

  • How Marketers Feel About Salary Transparency [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.