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  • The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

  • How to Find a Life-Changing Mentor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so that you can figure out the right fit for you.

  • The Target CPA Hype Is Real: A Checklist for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.

  • How to Create a Corporate Video Brief: Use This Easy Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.

  • How the Pandemic Has Made It Harder to Close B2B Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.

  • Why B2B Branding Is More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand.

  • What to Expect in Your RFP Process for a DAM Solution

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choosing a digital asset management solution from a sea of vendors can be overwhelming, but with the right RFP process in place, your selection will run more smoothly. Here's a quick overview.

  • The State of Content Entrepreneurs: Motivation and Pay Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.

  • The Benefits of LinkedIn for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust.

  • Doubleheader Event: B2B Marketing & Ad Trends

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.

  • Nurture Campaigns [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join Kenda Macdonald to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.

  • Three Ways to Build Long-Term Relationships With Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.

  • Five Useful LinkedIn Hashtags for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • How to Kickstart a Growth Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • Objective Product Data: An Underrated Driver of Trust and Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • How to Use Video to Provide a Better Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • Enterprise CMO Survey: How Marketing Ops Could Improve

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.