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  • Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.

  • How to Create Response-Boosting Cold Emails in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.

  • Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.

  • Email Spam Benchmarks for 27 Industries

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What proportion is flagged as not spam by recipients? Find out—for various verticals.

  • Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Marketing automation aims to help Marketing and Sales coordinate and streamline time-consuming tasks. Now, with the insertion of artificial intelligence and machine-learning into that process, not only rote tasks but also more complex ones can be automated. See how AI can level-up marketing automation.

  • Empathy Mapping for Marketing Content: What It Is and How to Do It Well

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.

  • How to Integrate Influencer and Emotional Marketing to Improve Your Content Program

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.

  • How Marketers Vet Social Media Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say they now have a process in place to vet social media influencers, according to recent research from ACTIVATE.

  • How to Perform a Content Audit That Skyrockets Your Organic Traffic

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site.

  • How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort on its RFP projects? Use these six best-practices.

  • Transform Your Life Through Small Changes: 'Atomic Habits' Author James Clear on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.

  • A Timeline of Select Social Media Platforms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The list of social apps, networks, sites—platforms of all sorts—is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history. Some are no longer with us (RIP), but others are... and they have become part of our daily lives. Check out the infographic.

  • The Six Most Popular Digital Marketing Channels With Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.

  • Three Actionable SEO Techniques to Improve Your Website Right Now

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web.

  • Six Naming Trends to Help Your Brand or Product Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.

  • You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be clients expect from service providers like you? This infographic will help.

  • The B2B Content Types Marketers Are Most Bullish About

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.

  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.

  • Lead-Scoring Accuracy Checklist: How Do You Rate?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.