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  • Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.

  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • Why Employees Get Fired

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.

  • Five Ways to Convert More Customers With Call Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    It's easy for us marketers to assume our jobs are not to deal with inbound phone calls. Our awesome marketing gets prospects on the phone, the reps make the sales, we call it a day. Not so fast!

  • Google and Podcasts: The Next Big SEO Opportunity?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.

  • Five Segmentation Gaffes (And How to Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.

  • The Power, Potential, and Process of Personalized Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.

  • Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!

  • Four Realistic Email Marketing Goals for Your Business, With Examples

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

  • The Art of the Re-Engagement Email: How to Win Back Your Customers for Good

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.

  • Why People Follow (And Unfollow) Brands on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

  • Rate Card: How Much Social Influencers Charge Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type?

  • Establishing Work-Life Boundaries Is Key to Happiness: Author Carlos Hidalgo on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries.

  • 10 Examples of the Best Brand-Community Landing Pages

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

  • 10 Effective Tactics for Promoting Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.

  • Three Types of Events That Will Fuel Sales for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.

  • Voice Search Stats Compilation: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.

  • Seven Top Event Registration Tips for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead.

  • The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you more in the long run. So how do you choose?

  • Artificial Intelligence: A Detailed Overview [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is poised to transform entire industries. Here's an overview of the current state of AI, all in one (very long) infographic.