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  • Getting From MQL to SQL: How to Drive a High-Quality Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, too little quality. Join us to learn how to clear the way for driving high-quality leads. Sponsored by Act-On.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • Four Ways AI Can Win You More Customers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

  • B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams.

  • The Difference Between Rebranding and Debranding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

  • Why Your Customer Experience Metrics Are Lying to You

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

  • How to Charge Up Your Email Marketing With Video Enhancements

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

  • Generation YouTube: The Social Media Habits of US Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

  • B2B Digital Marketing Trends: Top Channels and Tactics for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).

  • Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead.

  • Seven Tips for Writing Content Effectively [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.

  • Programming Social Channels (Like a Streaming Service!)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing

    SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.

  • How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    What exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more.

  • How to Make a Company-Story Video That Helps Your Business Shine

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.

  • Seven Strategies for Creating Kick-Ass Emails That Stand Out

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    When you consider that between 3 and 4 billion emails are sent and received every single day, making yours stand out in a crowded inbox is always going to be a challenge. Is the effort even worth it? It is—if you can make your emails stand out.

  • Instagram Reels Benchmarks for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.

  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • 10 Tips for Writing Engaging Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.

  • B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.

  • Data-Driven Marketing in Five Straightforward Steps

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.