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  • Anatomy of an Email: Content

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.

  • Anatomy of an Email: Images

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Stock photos, graphics, videos, GIFs: Images in your email define your style and convey information. Here's what the data says about successful images in your email marketing—and what to avoid.

  • Anatomy of an Email: CTAs

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email marketing is just that: Marketing. Getting people to take action. Learn how to craft a compelling call to action (CTA) so people respond the way you want them to more often.

  • Anatomy of an Email: Letter Format & Signatures/PS

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    The most overlooked, yet essential, part of any sales letter? The ending! Learn how to use your signature to strengthen your authority and a postscript (P.S.) to reinforce your email's main message.

  • Types of Emails Overview

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Should you send promotional emails or informational newsletters? Discover the strengths of each and how to write them to connect with your audience.

  • Offer Emails: How to Do Them the Right Way

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    With email marketing, there's plenty of wrong ways to promote your offer. Discover how to present your solution in a way that increases your clicks and response.

  • Newsletter Emails: You Can Be Doing More (Literally)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    When it comes to sharing information that's relevant to your client: How much is too much? Here's the (surprising) data that says you can be doing more.

  • Metrics and Trigger Emails

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).

  • Building Deliverability and Reputation

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Why send emails if they're not delivered? Learn to build (and keep) your reputation so your emails get delivered to the Inbox—increasing the chances they'll generate a response.

  • Use the Right Data in the Right Ways

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out what really matters and how to use that data to improve your email marketing.

  • Timing and Frequency DOES Matter

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.

  • To Automate or Not Is the Wrong Question

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Without automation you'll be stuck at your desk waiting for the best moment to send your message. Learn how to automate your email marketing, freeing your time and improving your response rates.

  • Do This, Not That: Small Things, Big Impact

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Get the quick and easy tactics, adjustments, and changes that impact email marketing today, based on data and testing (not conjecture and guesswork).

  • What's Next? Where Is Email Marketing Heading

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Online marketing is always changing—just think of the death of cookies. Learn why email marketing will continue to grow in importance in your marketing stack and how you can use email to take advantage of the marketing changes coming your way.

  • Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

  • Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

  • Why In-House Brand and Creative Teams Restructure

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

  • Drive More Sales and Improve Customer Experience Using Marketing Automation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.

  • Enterprise Email Marketing: Top Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.

  • Four Intent Data Mistakes ABM Newbies Make

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.