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  • Communicating Your Brand: How to Shape and Share Your Story

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Stories help us build brands that stand out. In this lesson, you'll learn how to tell your brand's core story, identify your main character, and define your brand voice.

  • Creating Unique Branded Content: What Can You and You Alone Create?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Content is king. Content rules. But there's too much content today! What's a brand builder to do? During this lesson, you'll learn sustainable systems for creating unique content based on customer challenges and pain points.

  • Cultivating Circles of Community: Branding From the Inside Out

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    People are key to building a strong, authentic brand. In this lesson, you'll develop a system for developing strong relationships among your community of brand advocates—from your employees to your best customers.

  • Clarity Wins: Why Transparent, Simple Brands Stand Out

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Brands today have to be transparent in what they say and what they do. Also, as complex as our world is, simplicity is key in standing out. During this lesson, you'll learn how to audit your brand for clarity—both in terms of transparency and simplicity.

  • Mapping Your Brand Experience: Clear, Coherent, and Consistent

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    You build your brand through everything you do, from traditional one-way touchpoints like advertising to interactive touchpoints like social media. In this lesson, you'll learn to map your brand experience—both online and off—and address any gaps you may have.

  • Branding Tomorrow: The Ongoing Work of Branding

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    With the seven dynamics mastered, it's time to focus on the ongoing work of brand building. During this final lesson, you'll learn to connect your day-to-day branding to important organizational concepts, like company culture and growth.

  • Four Characteristics of Won Sales Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • Positioning as the Foundation for Great Messages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.

  • How to Create a Powerful Email Marketing Funnel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.

  • Four Ways to Make Your Backlink Management More Dynamic

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.

  • Five Tips for Improving Your Digital Presence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?

  • Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.

  • The Future of B2B Marketing: Better Timing, More Respect

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.

  • 12 Work-From-Home Productivity Hacks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you boost productivity and set yourself up for success while working from home? Separating your work life and home life, firing up your energy levels, and maximizing your efficiency are key approaches.

  • The State of Sales Coaching

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research from ringDNA.

  • Three Metrics for Measuring PR Campaign and Marcomms Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.

  • Seven Marketing Automation Campaigns That Should Get You Promoted

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.

  • How to Use a Website Audit to Create a Content Strategy That Generates Leads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.