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  • The Biggest Benefits of Intent Data for B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.

  • How to Succeed With Video on 6 Popular Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.

  • How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

  • LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network.

  • How Long It Takes to Read the Legal Fine Print on Popular Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research from Reboot Online Marketing.

  • Five Strategies to Increase Your Social Media Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate.

  • Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article.

  • Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

    Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Learn how to assemble and lead teams that get results in this B2B Backstage presentation with world-renowned author and speaker, Carla Johnson.

  • B2B US Digital Ad Spend Forecast for 2021-2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer.

  • Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.

  • How to Use Email Metrics to Optimize Your Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.

  • Four Proven Methods to Launch Better Marketing Campaigns, Faster

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team struggling to personalize and customize campaigns at scale—and consequently missing out on potential customers and revenue? Let's fix that through better prioritization, better collaboration, and a more efficient workflow. Sponsored by Adobe Workfront.

  • Sales Campaigns and Sales Pipelines [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determine which metrics to track with holistic analytics.

  • How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."

  • What Is Search Intent? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?

  • Five Tips for Choosing the Perfect Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here are five tips to help you choose well.

  • Five B2B Video Marketing Tips to Boost Sales in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.