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  • Sparking Conversation on Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.

  • How to Meet B2B Buyers' E-Commerce Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game.

  • Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.

  • How to Motivate Today's Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.

  • What Does a B2B Marketing Team Look Like in the Metaverse?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.

  • The Ultimate Guide to a Brand Audit of Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Your website often makes your brand's very first impression. To make sure it's a good one, conduct a thorough brand audit. Here's how.

  • Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.

  • What Employers Look for When Hiring Social Media Managers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

  • Many Roads to CMO: The Backgrounds of 20 Top Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.

  • B2B Lead Gen: How to Boost SEO & PPC Conversions

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from Northwoods, learn how to effectively do both and take your PPC and SEO strategy to a whole new level. Sponsored by Northwoods.

  • Atomizing and Adapting Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.

  • How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.

  • Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move.

  • 25 Twitter Marketing Tips That Actually Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • Switching From Product-Centricity to Customer-Centricity With Personas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.

  • The 10 Most Valuable Global Brands in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.

  • Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.

  • Digital Marketing Salary Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.

  • Eight Approaches for Coming Up With Great Infographic Ideas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways to highlight extreme cases.