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  • Discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. Find out how you can keep leads from falling through the cracks and how to move them more smoothly and quickly through your funnel. Sponsored by Act-On.

  • This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.

  • Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market.

  • Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

  • Generative AI content often comes with poor assumptions, errors... and privacy concerns. How can you use AI in a way that's safe for both your data and your career? Christopher S. Penn, chief data scientist at Trust Insights, shares his insights into the best use cases of AI—so you can get started now and stay ahead of the curve.

  • What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video.

  • If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

  • Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.

  • Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?

  • Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world.

  • Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing.

  • Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today.

  • Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.

  • Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.

  • Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community.

  • This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs.

  • Not getting the creative output you want from generative AI tools like ChatGPT? The secret lies in providing very specific prompts that direct these tools to deliver your ideal output. Learn how brand storyteller Marcus Nelson crafts prompts that generate relevant, useful, and interesting copy.

  • Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.

  • YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

  • "Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.