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  • Top Reasons Workers Leave, Stay, or Choose New Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

  • The Top Challenges in Executing a Data-Driven Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

  • The 10 US Companies Where Employee Confidence Is Highest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews.

  • Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

  • Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

  • How to Create Insightful and Actionable Buyer Personas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.

  • SEO in the AI Era: Content Discovery and Google's SGE

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

  • Why Now Is the Time to Improve How Marketers Use Data for Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

  • The Top Benefits and Challenges of Using AI for Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

  • How Buyer Behavior Is Changing, According to Younger B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.

  • Five Ways Small Businesses Can Use Generative AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.

  • How to Conduct a Content Review of Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

  • How You Can Beat Writer's Block

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

  • The SEO Content Strategy

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

  • Generational Divide: Should Brands Avoid Slang in Email Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

  • How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

  • Five Sales Enablement Tips for the AI Era

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

  • B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.

  • How Rhythm Can Help Your Social Media Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content.

  • Five Social Media KPIs to Watch Closely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.