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  • Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.

  • Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.

  • Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

  • Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

  • Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.

  • This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.

  • This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.

  • It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

  • The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

  • Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

  • If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

  • Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.

  • This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.

  • Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.

  • B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

  • Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.

  • Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

  • SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

  • Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.