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  • A Messaging Framework That Resonates

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.

  • LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

  • What B2B Software Buyers Look for in Online Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.

  • The Impact of Remote Workers' Cybersecurity Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.

  • Why B2B Marketers and Executives Need Personal Branding | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives.

  • Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

  • Audience Engagement: What the Performing Arts Can Teach Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience for the content to have an effect. Marketers can learn a little something about that from live theater.

  • CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your head around account-based marketing, new measurement mindsets, and a sea of martech that seems to be expanding by the minute.

  • How to Get Started With Organic Website Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.

  • Storytelling: Using the Power of Story to Persuade

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Buying decisions aren't just made on data. Even in B2B, buyers are driven by emotions! Are they making the right choice? Do they trust your organization to support them after the sale? A good story appeals to both their logic and emotions—improving relationships and boosting sales. Discover how to tell a story that persuades prospects in this live workshop with Bobby Lehew.

  • The Top Priority of B2B Go-to-Market Leaders in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research from Aptitude 8 and Ascend2.

  • The Shift From Digital Transformation to Digital Evolution | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of adopting a digital evolution mindset. But what does that mean, exactly?

  • Four Steps to Get Your Team Writing in Your Brand's Voice

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

  • How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

  • The Top Driver of Employee Retention Is Meaning

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.

  • Six Social Media Marketing Predictions for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.

  • How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.

  • Maximizing Your B2B Marketing Budget: Recession Strategies and Tips | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. What's to be done?

  • AI-Powered Personalization: Crafting the Customer-Centric Future

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Today's AI tools can personalize your marketing materials at scale, engaging your customers like never before. Discover how to use AI to create a personalized, seamless buying experience that wows your audience and fills your pipeline. Sponsored by Drift.