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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Over 10 weekly sessions, you'll learn what works in 2024—from website conversion copy to email messages—plus plenty of inspiration from bestselling authors along the way. We're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Make the most out of every email send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade secrets and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Unlock Growth: The Power of Signal-Based GTM Strategies

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.

  • The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.

  • 10 Common Webinar Mistakes to Avoid in 2024

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Webinars have become one of the highest-performing channels, across every industry, to drive pipeline and revenue. But a few basic mistakes can make the difference between a successful event and a missed opportunity. Join ON24 Chief Webinerd, Mark Bornstein, to learn actionable ways to fix them so you can ensure every event delivers maximum results. Sponsored by ON24.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • The Art of AI Prompting for B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Prompting AI is an art and skill that needs to be honed. Join us for an interactive session to discover the power of AI for creating high-quality, brand-aligned marketing copy. No matter your experience level, this approachable session will equip you with the practical prompting skills to use in your day-to-day tasks to transform AI-generated content into professional-grade copy. Learn how to write clear, concise prompts that get AI on your team, saving you time and resources. Sponsored by Goldcast.

  • How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

  • The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

  • Leveraging Partnerships for Growth in B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

  • Global Ad Spend Outlook for 2024-2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.

  • Why Marketing Leaders Should Care About Brand Valuation

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

  • Five Ways Small Businesses Can Use AI Image Generators [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.

  • Google Wants You to Date Other Organic Platforms. Take Them Up on It.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

  • Do Google Searches Still Lead to Clicks in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.