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  • Refining Your Survey Questions

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    Once you draft your survey, it's time to refine it so the data is as clear and credible as possible. We'll explain why you need to remove jargon, look for words that can be interpreted in different ways, use write-in questions, plan for PSA, and test your survey.

  • Fielding Your Survey

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    This lesson shares some high-level ideas on how to program and launch your survey, including the importance of a soft launch. You’ll also learn the basics of cleaning your data.

  • Finding the Story in Your Data

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    It’s time to dig into the data! This lesson will walk you through the basic process of analyzing the initial data, how to revisit the big picture questions, consider the result segments and how to best present your data to your team.

  • Creating Your Launch Plan

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    It's time to get your research into the hands of your ideal audience. Understand the critical elements of a basic launch plan, including deciding if/what you want to gate from your findings, choosing a key page, and determining the next steps.

  • Telling a Story in Your Research Report

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    A well-structured research report enables you to tell a powerful and effective story. Learn all of the aspects you need to include in your report to tell a powerful story.

  • The 5 Rs of Repurposing Your Research

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    The true power of doing research is not just in the data that you collect but in all of the different ways you can repurpose that data to help your audience and grow your brand recognition and authority.

  • A Case Study: How to Repurpose Your Research

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: None

    A deep dive into how one report was repurposed in multiple ways by MarketingProfs to educate as well as grow brand recognition.

  • Where to Go From Here

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    You now understand how important doing your own research is, so now what? What you should do next to get started.

  • How to Use Survey Questions to Tell a Story

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    The best research tells a story, and properly designed survey questions ensure that you tell a story that makes your data sing and increases your reputation.

  • Using Research for Content and Thought Leadership

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Marketing Content

    To build brand authority, you must know what truly matters to your customers. Join Mantis Research co-founder and Chief Strategy Officer Michele Linn in her new Master Class, Using Research for Content and Thought Leadership—learn her 4-step survey method strategy and position yourself as a thought leader!

  • The State of SMS Marketing in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

  • Three Ways to Set Your Clients Up for Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.

  • NFTs: From Collectibles to Brand Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities.

  • The Top Challenges B2B Sales Reps Face Early in the Sales Cycle

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.

  • The Power of Storytelling in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by stories, which bring emotion—and humanity—to your brand.

  • 12 Tips for Making a Standout LinkedIn Profile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic provides 12 tips for structuring your LinkedIn profile, choosing the right content, and optimizing elements to ensure you're found.

  • Crank Up the Summertime Heat on Your ABM Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a solid plan in place, gain some quick wins—and even get the sales team's buy-in and participation. Woah. Sponsored by Drift.

  • How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.

  • How to Write Persuasive Blog Posts: A Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.